Privacy Policy

1. Information We Collect

Kerston's World of Painting collects personal information that you voluntarily provide to us through our website contact forms, phone calls, and SMS communications. The types of information we may collect include:

• Your name
• Phone number
• Email address
• Service address or property location
• Details about your project submitted through our contact forms
• Communications exchanged via phone and SMS
• Website usage data collected automatically through Google Analytics

We do not knowingly collect sensitive personal data such as financial account information, Social Security numbers, government-issued identification numbers, health information, or data concerning minors.

2. How Information Is Collected

We collect your personal information through the following methods:

• Contact forms: When you submit a quote request or contact form on our website, we collect the information you provide.
• Phone calls: When you call us directly, we may collect the information you share during that conversation.
• SMS communications: When you text us or consent to receive text messages, we collect your phone number and any information shared via SMS.
• Automatic analytics tracking: Our website uses Google Analytics to automatically collect data about how visitors interact with our site, including pages visited, time spent on pages, and general geographic location. This data is collected through cookies and similar technologies and does not directly identify you by name.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and contact form submissions
• To provide quotes, estimates, and schedule painting or drywall services
• To communicate with you about your project before, during, and after completion
• To send SMS communications, including service-related updates and marketing or promotional messages, where you have provided consent
• To improve the performance and user experience of our website using anonymized analytics data
• To comply with legal obligations under Pennsylvania law, including the Home Improvement Consumer Protection Act (HICPA)

4. SMS Communications and A2P Compliance

Kerston's World of Painting may send text messages to customers and prospective customers who have provided consent. The following terms apply to all SMS communications:

• Consent to receive SMS messages is not a condition of purchasing or receiving our services.
• We send two types of SMS messages: service messages (such as appointment confirmations, project updates, and follow-ups) and marketing messages (such as seasonal promotions or service announcements).
• To opt out of SMS messages at any time, reply STOP to any message you receive from us. You will receive a confirmation that your opt-out has been processed.
• For help, reply HELP to any SMS or contact us directly at (412) 853-9727.
• Message frequency varies depending on your service activity and any active promotions.
• Message and data rates may apply depending on your mobile carrier and plan.
• Mobile carriers are not liable for delayed or undelivered messages.
• Your phone number and SMS consent information are never sold, rented, or shared with third parties for marketing purposes under any circumstances.

5. Data Sharing

We do not sell, rent, or trade your personal information to any third party for marketing or advertising purposes. We share your information only to the limited extent necessary to operate our business and provide services to you.

We use the following third-party platforms to support our business operations:

• Webflow: Our website is hosted on Webflow. Webflow may process data submitted through our website in accordance with their own privacy policy and data processing terms.
• GoHighLevel: We use GoHighLevel as our customer relationship management platform to manage inquiries, communications, and follow-ups. GoHighLevel processes contact information submitted through our website and via SMS.
• Google Analytics: We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymized usage data through cookies. This data is processed by Google in accordance with their privacy policy.

All third-party service providers we work with are required to handle your data securely and are prohibited from using your information for their own marketing purposes. Your phone number and SMS consent are never shared with any third party for marketing purposes.

6. Cookies and Analytics

Our website uses cookies — small text files stored on your device — to support basic site functionality and to collect analytics data through Google Analytics. We use cookies solely for essential website operation and anonymous analytics purposes. We do not use cookies for advertising, cross-site tracking, or remarketing campaigns of any kind.

Google Analytics uses cookies to collect data such as pages visited, time spent on pages, and general location by region. This data is aggregated and anonymized and does not identify you personally. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or by adjusting your browser's cookie settings.

7. Data Security

Kerston's World of Painting takes reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure data storage through our service platforms and limiting access to personal information to those who need it to operate our business.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach affecting 500 or more Pennsylvania residents, we will notify affected individuals and the Pennsylvania Attorney General as required under Pennsylvania's Breach of Personal Information Notification Act (BIPNA).

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, to provide services to you, or to comply with applicable legal obligations under Pennsylvania law. When your information is no longer needed, we take reasonable steps to securely delete or anonymize it.

9. Your Privacy Rights

Depending on applicable law, you may have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to any legal obligations that require us to retain it.
• Opt-Out of SMS: You may opt out of SMS communications at any time by replying STOP to any text message we send.

Pennsylvania is currently advancing the Consumer Data Privacy Act (HB 78) through the state legislature. Once enacted, this law will provide Pennsylvania residents with additional enforceable rights regarding access, correction, deletion, and opting out of the sale of personal data. We are committed to complying with all applicable Pennsylvania privacy laws as they take effect.

To exercise any of the rights listed above, please contact us using the information in Section 13 of this policy. We will respond to your request within a reasonable timeframe.

10. Third-Party Links

Our website may contain links to third-party websites, such as social media profiles or review platforms. These third-party sites have their own privacy policies, and we are not responsible for their content or data practices. We encourage you to review the privacy policy of any third-party site you visit.

11. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us without parental consent, please contact us immediately and we will take steps to delete that information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or services after any changes are posted constitutes your acceptance of the updated Privacy Policy.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

• Business Name: Kerston's World of Painting
• Phone: (412) 853-9727
• Website: kerstonspainting.com